7-Eleven invests in jobs and growth in South West WA

27 July 2023


7-Eleven is continuing to invest in providing career opportunities for regional West Australians as well as access to the same choice and convenience available in metropolitan areas, with the opening of 7-Eleven Dalyellup on Thursday 27 July at 51 Tiffany Centre.

The store is the fourth store to open in the Bunbury area, with three stores opening in the last six weeks, and the fifth store in the South West.

The brand’s expansion in the West has seen the company invest more than $55 million since it launched its first store in Western Australia in late 2014. This investment is expected to continue across the state as the brand looks to develop its network to meet consumer needs in the years ahead.

According to 7-Eleven Area Lead South, Nick Maddox, the company’s growth in the state “provides career opportunities and as well as jobs when the stores are built and fitted out.

“Our team in Western Australia now includes approximately 600 people, with quite a number of the team growing in their careers with us through development and internal promotions. Our team in the South West is approximately 50 people.

“We are incredibly proud of our multi-million dollar investment in Western Australia which will see us continue to look for new opportunities with landlords and developers to open stores in the right locations to serve local communities.”

Ms Jocelin Lawson, who started in the team at Busselton, is moving across to Dalyellup to lead the team of ten.

Ms. Lawson says “Our new Dalyellup store will be open 24/7 with daily deliveries so our customers can enjoy our sandwiches and Krispy Kreme Doughnuts delivered daily. We’ll have hot pastries, snacks and treats, as well as our freshly ground Fairtrade Certified coffee, Slurpee including Slurpee No Sugar and the 7-Eleven Smoothies and Frappés.

The store offers high quality Mobil fuels and gives South West locals access to the My 7-Eleven App including the Fuel Price Lock feature. 

“Our customers can download the My 7-Eleven App and use the Fuel Price Lock feature to lock in a price on our fuel when it might be lower. It means customers can choose to fill up using the price they have locked in anytime that suits them within the next seven days*. As a bonus, the app has loyalty rewards, offers, discounts and can be linked with your Velocity Frequent Flyer card to earn Points,” Ms Lawson said. 

From 1 June 2022 to 30 June 2023, Western Australian drivers using the My 7-Eleven App fuel price lock have saved an average of $5.16 per fill or 14 cents per litre*.

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*West Australian motorists using My 7-Eleven Fuel Price Lock between 1 June 2022 and 30 June 2023 saved an average of 14 cents per litre or an average of $5.16 per fill.

The average cents per litre saving varies by customer, and depends on frequency and volume of fill, location, fuel type and other factors, however overall the average cents per litre saving across the total fuel litres purchased in Western Australia during that time with a Fuel Price Lock was 14 cents per litre.

Fuel Price Lock is a feature of the My 7-Eleven App and is redeemable at 7-Eleven stores only.

Savings not guaranteed and may vary by store, market conditions and individual circumstances. 7-Eleven’s best local prices displayed in app are updated periodically and are not “live”, and may not be the same price displayed at the pump when you visit 7-Eleven. The app does not compare prices offered by other retailers. Conditions and exclusions apply. See https://www.7eleven.com.au/mobile/my-7-eleven-app-fuel-price-lock-terms-and-conditions.html for details.

Jocelin Lawson Corporate Store Manager for Dalyellup

Tags: News